Tad Friend's article in the July 10th New Yorker magazine demonstrates how four comics and business managers challenge Hollywood's assumption of "the big blockbuster" and created one of the most successful and profitable tour/product lines. By "following the other hand" they proved that there is gold in the blue-collar market - a world that is vastly different from what Hollywood thinks of when it thinks of "hot".

In today’s fast paced world we have become increasing dependent on our assumptions. The problem is that we treat them as truths rather than a set of beliefs. My new book, “Follow the Other Hand” reminds us how to challenge our assumptions and teaches us how to use this process to generate new ideas and innovative solutions.